UK adults spent practically half their waking day watching tv and on-line streaming companies on the peak of lockdown, Ofcom has mentioned.
The time goggle-eyed Britons spent on streaming companies doubled through the pandemic, mentioned the communications watchdog.
Twelve million adults signed as much as new companies, three million of whom had not subscribed earlier than.
At the peak of the coronavirus lockdown in April, folks spent a median of six hours, 25 minutes a day – or practically 45 hours every week – glued to their varied screens, mentioned Ofcom’s Media Nations 2020 report.
That was a rise of virtually a 3rd (31%) on the identical month in 2019.
Streaming companies corresponding to Netflix, Amazon Prime Video and Disney+, which launched on the primary day of the UK’s lockdown, have clearly benefited from having a captive viewers.
Some of their new prospects are older viewers who’ve by no means tried streaming earlier than.
One third (32%) of 55-64-year-olds, and 15% of individuals aged over 65, used subscription streaming companies within the early weeks of lockdown. That’s up from 25% and 12% earlier than the disaster.
The pattern was extra pronounced amongst younger adults, with 16-34-year-olds streaming for a median of two hours every day.
Disney+ attracted 16% of on-line adults by early July, surpassing NOW TV (10%) to turn out to be the third most-popular subscription streaming service behind Netflix (45%) and Amazon Prime Video (39%).
Among kids aged 3-11, Disney+ was utilized in a 3rd of houses (32%) by June, overtaking BBC iPlayer whose pull amongst this group fell from 26% to 22% through the spring.
The public service broadcasters – the BBC, ITV, STV, Channel Four and Channel 5 – briefly loved their highest mixed month-to-month share of broadcast TV viewing in additional than six years in March (59%).
Broadcasters’ video on-demand companies have additionally seen some success in lockdown.
Dramas like Normal People and Killing Eve helped BBC iPlayer appeal to a report 570 million programme requests in May 2020 – 72% greater than May 2019.
Channel 4’s on-demand service, All 4, additionally generated 30% extra views amongst 16-34-year-olds within the first two weeks of lockdown, and viewers spent 82% extra time on ITV Hub.